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Ioannis Angeli
Despina Odysseos


Cyprus joined the European Union (EU) ten years ago opening the gates to common market. Cyprus citizens and businesses are now living in a highly competitive business environment. There are many benefits of Cyprus joining the EU and removing any barriers from the free movements of goods like larger variety of products and services, more choices, opening into international markets and the increase of antagonism which lead to the reduction, in some cases of prices, and better products. So the main targets of the Cypriot companies were to adapt their way of doing business and to be able to face the challenges of the new antagonistic environment. However, the big question is up to what point they managed to meet the new internationally accepted targets? So the main purpose of this joined research work is to investigate the importance, within time, the behaviour of the Cyprus enterprises, in Mechanical products and goods in the island of Cyprus. Through a national survey, using an accepted sampling plan, the opinions of the customers/consumers as well importers and manufacturers were investigated. A questionnaire consisting of 22 questions, was used to investigate the importance of the five main targets or business performance parameters, quality, speed, reliability, flexibility and cost of products. The two groups of respondents (consumers and suppliers) were asked to evaluate the 5 business performance targets ten years ago (before joining EU) and today in the view of the new data of globalization and Cyprus becoming a member of the EU. In detail there was an attempt to find the degree of changes - improvements or the opposite, in achieving the 5 importance targets in the last decade. Many conclusions were revealed, such as, in which areas there was improvement and by how much, the agreements or disagreements between the two groups of respondents, which is the most important parameter now according to customers and many others. The methodology adopted is very useful to companies that they decide to follow the road of continuous improvement and identify customer views and expectations.

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